© Herman Drost
If you are looking for a fast way to market your productsor business, then Google AdWords is a great solution. Youcan set up an AdWords campaign within a few minutes and bemaking good money within days.

What is Google AdWords?
These are small pay per click ads that are displayed on the right side of Google search results. The ads provide highly targeted text or image ads based on what words people use to search for your product.
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Steps involved in setting up an AdWords campaign?
1. Read an overview of Google AdWords to become familiarwith how it works.
2. Find a product, service to promote that is in highdemand. This can be an affiliate product or one of your ownproducts. Don't create and promote a product which has nodemand. Do your keyword research first.
3. Keyword research - try to think of the main keywordspeople would enter into a search engine that is related toyour product. Then use the keyword research tools below tosee how many times these keywords have been searched onin last month. Also research alternative or similar keywords.

Google Adwords Suggestion Tool
Overture Suggestion Tool
Wordtracker

4. Create ad groups - create an ad group for each mainkeyword or keyword phrase. Use Wordtracker to researchanother 10 to 20 keywords related to your main keyword.This will enable you to target people who are specificallyusing those words for searching. Now you can create anumber of different ad groups for each main keyword.

5. Check the number of AdWords campaigns - enter any ofyour main keywords in the Google search engine and see howmany ads are displayed on the right side of the searchresults. This will tell you how many AdWord campaigns are running already. If there are only a few Google Ads displayedand your targeted keyword is in high demand (high number ofsearches), you have the potential to create a winning ad campaign.

6. Write your ad copy - look at the ads people are alreadyusing on Google to give you an idea of how to write them.Use your main keyword or keyword phrase in the title ofyour ad copy. You may even be able to include otherkeywords within the body of your ad. Here's an example of atypical ad:

Effective Web Site Promotion Promotion strategies formarketing your product or serviceisitebuild.com/web-site-promotion

You can write three lines of ad text with a total of 95characters. The Display URL has a 35-character limit. TheDestination URL can be up to 1,024 characters and is theactual web page users will land on after they click on yourad.
Write different ad copy for each of your ad groups. Younever know which one will pull the best.

7. Create a Google AdWords account - there is a US$5.00activation fee for Google AdWords. After that, you decidehow much you are willing to pay per click and per day. Youcan choose a maximum cost-per-click (CPC) from US$0.05 -US$50 and set a daily budget as low as 5 cents USD or ashigh as you want.

For example, if you set your daily budget for $50/day/ad at10 cents/click, you will get a maximum of 500 clicks/ad.Once you have reached your limit for that day, Google willautomatically suspend running your ad until next day.

8. Test and monitor your AdWord campaigns - start with 3 adgroups, then keep the other ad groups for later as you monitor your current campaign. Make the necessary changes to your ad copy, keywords or bid prices to improve your clickthrough rate. Google automatically tracks the clickthrough rate for each of your ads.

To identify how many of your customers clicked through toyour site from your Google AdWords ad, use a unique trackingURL for each ad. This will also give you an indication whichads and keywords converted the most clicks to sales.

To use tracking URLs, just place the following parameter atthe end of your URL: ?referrer=source.

Example: If your URL is: www.your-domain.com, your trackingURL could be www.your-domain.com/?referrer=Google

Once you've created your tracking URLs, you can get yourtraffic data from your Web server logs or from third partytracking software. Your log file has an entry for eachclick to your site. Just count the entries where "Google"(or another source reference) appears in the referring URL.

The tracking software I use is Adtrackz

Here you can set up any number ad tracking campaigns and easily view them all on one page.

If you follow these guidelines for creating your Google AdWords campaign, you can quickly attract thousands of visitors to your web site or affiliate program and generate instant sales.

Resources

The Definitive Guide to Google AdWords.
Google AdWords Tips
Google AdWord Campaign Article
Mastering Google Adwords Article